Is Google Sites Good for SEO?
Find Out the Pros and Cons!

Are you trying to figure out if Google Sites is good for SEO? If you’re new to building website and SEO it can feel overwhelming trying decide which one is the best choice when so many options are available. In this blog post, we’ll explore what Google Sites has to offer and determine whether or not it’s a good option when considering your SEO strategy.  We will also discuss alternative solutions that may provide better results than relying solely on Google Sites along with some common mistakes people make when optimizing their site there.

Let’s get started by answering the question: Is google sites good for seo?

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Are you wondering if Google sites are good for SEO? Make sure to continue watching this video. Now. Welcome to Casey’s SEO. If you need a website, yes, you can use Google Sites to make a very quick and easy the site.

Now, are Google sites good for SEO? That is the question. But first, before we get to the answer, please hit that like and subscribe button so you can get more SEO tips. Now, in my opinion, Google Sites are not great for SEO. So if you do not have any other way to make a website, then yes, use Google Sites.

You can create a page really quickly and you can drive traffic to that page. But I highly suggest you build out a website you can use WordPress. Now, WordPress is to me really easy to use and the possibilities are unlimited. Since you have multiple plugins you can use, you have multiple themes, there’s just a lot of things that you can do with WordPress and it’s not going to take you that long to learn the basics. I highly recommend even if you have a website on WordPress, for example, to create a page or two on Google Sites, with these pages you can take back links and link from your Google Site over to your website.

And in theory, it should give you a little bit more of authority because you have a Google property going to your site. Now, the really neat thing with your Google Site is you can get these pages ranked in the search results. If your niche is really competitive, then you probably won’t get these Google Sites ranked in the search results. But if you are in a very low competitive niche, then you can get your website and your Google Site ranked in the search results, and then you will be taking up two spots instead of one. So I have done this in the past for a low competitive niche.

I have had our company’s website, a couple of different Google Pages, and my own Google Maps page all ranked in the top ten. And when you have more pages in the top ten or just in the search results, the chances of somebody clicking on your website or a property that belongs to you goes up greatly. So should you be going out and creating Google Sites for SEO instead of creating a website on WordPress? No, but you can still create Google Sites and use them for an SEO perspective to help you get more traffic in the long run. So if you guys have any questions, comments, please let me know.

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Table of Contents

Google Sites Won't Cut It Anymore!

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What is Google Sites?

What is Google Sites?

Google Sites is a free website building platform created by Google. It allows users to create and host websites without any coding knowledge or technical skills. Users can quickly and easily personalize their sites with text, images, videos, maps and other content through the convenient drag-and-drop interface. The platform also offers an array of templates to facilitate a swift and easy commencement for anyone.

Google Sites offers several benefits for SEO purposes. For starters, the platform is hosted by Google and Google loves it’s own products. It’s easy to add keywords in order to improve your rankings on search engines like Google and Bing. Plus, Google Sites offers analytics that allow you to observe the progress of your website over time.

Despite these advantages, there are some limitations when using Google Sites for SEO purposes as well. First, while there are plenty of customization options available they may not be enough if you need more advanced features such as ecommerce capabilities or third party integrations like social media plugins etc. Next, for larger sites, Google’s storage capacity could be a limiting factor in the quantity of content that can be presented simultaneously.

With that said,  Let’s take a look at some of the basics of SEO so that you can better optimize your site for higher rankings.

How Does SEO Work?

How Does SEO Work?

SEO is the practice of optimizing a website to boost its visibility on search engine results pages. SEO involves making changes to both the content and structure of a website, as well as other external factors such as link building, so that it ranks higher in organic search engine results.

Basics of SEO:

The goal of SEO is to increase traffic from organic search engine results by improving the ranking position of a website on SERPs (Search Engine Results Pages). This can be achieved through various techniques such as keyword research, content optimization, link building, etc. Keywords are words or phrases used by users when searching for something online; they should be included in titles and headings throughout your webpages. Content optimization involves writing high-quality content that is relevant to what people are looking for and using keywords strategically throughout the text. Link building refers to creating links from other websites back to yours; this helps boost your site’s credibility with search engines which can lead to improved rankings.

Quality content entails providing informative material that is relevant to what people are searching for, while avoiding duplicated material found elsewhere online as this could lead to penalties from Google algorithms and consequently lower rankings compared with competitors who offer unique content. For optimized user experience, page loading speed should be prioritized; if pages take too much time to open, visitors may not have the patience to stay and engage with the content on offer, leading to poorer SERP standings. Additionally, having an optimized version of your site specifically designed for smaller screens such as those found on smartphones or tablets will help improve mobile-friendliness and boost search engine visibility over time.

SEO can be an invaluable asset to any website, and now lets cover if Google Sites is good for SEO or not.

Key Takeaway: SEO is a process of making changes to content and structure, as well as external factors such as link building, to improve website visibility in search engine results. Quality content, page speed optimization and mobile-friendliness are essential for good SEO.

Is Google Sites Good for SEO?

Is Google Sites Good for SEO?

Let’s take a look at the pros and cons of using this platform for SEO purposes.

Pros and Cons of Using Google Sites for SEO:


  1. Built-in integration with Google services: Google Sites integrates with other Google services such as Google Analytics, Google Search Console, and Google AdSense, which can help with tracking website metrics and optimizing for search engine rankings.
  2. Fast and secure hosting: Google Sites is hosted on Google’s servers, which means fast load times and high security.
  3. User-friendly interface: Google Sites has a simple, drag-and-drop interface that makes it easy for beginners to create a website.


  1. Limited customization options: While Google Sites is easy to use, it does not offer as much customization as other website builders or platforms. This can limit the ability to optimize for SEO.
  2. Limited SEO features: Google Sites has some basic SEO features, such as the ability to add meta descriptions and page titles, but it lacks more advanced SEO tools such as schema markup, URL customization, and canonical tags.
  3. Limited integration with third-party tools: Unlike some other website builders, Google Sites has limited integration with third-party SEO tools, which can make it harder to optimize for search engine rankings.

Key Takeaway: Google’s Sites has it’s benefits but if you are really looking to build a high powered SEO website, you might want to look at different options. 

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Alternatives to Google Sites for SEO Purposes

Alternatives to Google Sites for SEO Purposes

WordPress is the most popular platform for website development and hosting, with more than 75 million websites using it. It provides a multitude of features, comprising plugins that can be utilized to enhance your website for search engine optimization objectives. Other popular platforms include Joomla., Drupal, Magento, Squarespace, Wix, Weebly, Shopify and GoDaddy Website Builder.

Squarespace provides beautiful designs but lacks advanced features; while Wix is easy to use yet limited in terms of customizability. Weebly offers great services but may not be ideal if you need complex functionality; whereas Shopify works well with online stores yet may not provide enough flexibility if you want something more customized or unique looking design-wise. Finally, GoDaddy Website Builder allows users to create professional looking sites quickly without needing any coding skills – however this could limit the potential of your site from an SEO perspective due to its lack of customization options compared with other platforms mentioned above.

Although Google Sites is a great platform for website development and hosting, there are many alternatives that offer greater SEO potential.

Key Takeaway: Key takeaway: While there are many popular website development and hosting platforms, such as WordPress, Joomla., Drupal, Magento, Squarespace, Wix, Weebly and Shopify; for SEO purposes it’s important to consider the level of customization available when selecting one.

FAQs on Is Google Sites Good for SEO?

While in theory Google Sites can assist with SEO, considering the existence of superior platforms, using Google Sites for this purpose may not be the most effective choice. In the long term, it is advisable to opt for a WordPress site that you can utilize for a lifetime.

Optimizing SEO on a Google Site follows similar principles to other platforms, but certain types of optimization may be restricted due to the platform’s limitations.

Yes, it is possible to rank on Google with Google Sites. With the right optimization techniques and a good understanding of SEO principles, you can improve your website’s visibility in search engine results pages (SERPs). 

Google Sites is an excellent option for quickly and easily building a website. It’s particularly useful for beginners who need a website for their business or for those who want to learn website creation without incurring additional expenses.

Final Thoughts

In my opinion, Google Sites may not be the most suitable choice for most businesses seeking to establish and expand their online presence. To promote your brand, I recommend choosing WordPress as it provides numerous options, and is cost-effective. If you’re looking to build you’re brand and improve your SEO, then look now further than Casey’s SEO. With over 10 years experience, we know how to make you more money.

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With over 10 years experience with SEO, PPC and web design, we know how to improve your website rankings and get more leads. Contact Casey's SEO today for a free quote.