Superior is a small town strung along US-36, and most roofing searches here start on a phone. Someone standing near Superior Marketplace after a windstorm, or an HOA board member near Coal Creek fielding calls about a roof, opens Google Maps and types roofer near me. Three listings show up in the pack. If yours isn't one of them, it doesn't matter how good the crew is.
We work on that pack. Not the whole internet, not national rankings. Just the Google Business Profile that shows up when a Superior homeowner or an HOA manager searches for a roofer right now.
Casey's SEO handles the profile itself: categories, service list, service area, photos, and the questions that sit under your listing before anyone clicks through to a website.
What Superior roofing searches actually look like
People don't search "roofing contractor Boulder County." They search roofer near me, roof repair Superior CO, or roof inspection near US-36. Some are homeowners after a hailstorm. Some are HOA board members near Coal Creek trying to get three bids for a roof section that's failing at once. The profile has to answer both without looking scattered.
Getting the profile itself right
Category choice matters more than most roofers think. Roofing contractor as primary, with secondary categories that match what you actually do, not everything you're capable of. We check that your business name, address, and phone number match your website and every directory that lists you. A profile that says Superior but gets jobs from Louisville and Lafayette too needs an honest service area, not a padded one. We set services to match real work: repair, replacement, inspection, storm response. Photos get organized so a real job near Superior Marketplace doesn't sit next to a stock image from a supplier site.
Reviews and profile questions
Reviews carry weight in the map pack, and how you ask for them matters. We help set a simple, repeatable way to request reviews after a job closes. We also check the questions section under your listing. An unanswered question from a homeowner asking about HOA approval timelines or insurance claims sits there looking neglected until someone answers it. We clean that up as part of ongoing profile work.
The page your profile links to, and video
A strong Google Business Profile still needs a website page behind it that matches what the listing promises. If your profile lists roof repair and hail damage work, the linked page should cover both clearly. See our roof repair page and hail damage page for how that's built out. Casey also writes and produces short videos that live on the profile and the website. You don't film anything and you don't need to be on camera. We handle the writing and production end to end.
This work runs month to month. No long contract, no ranking guarantee, no fake percentages. For the full picture of what we do across Superior, see local SEO for Superior roofers.
Call 719-639-8238 and talk to Casey directly about your profile.
We use one category, roofing contractor. Should we add more?
Only if they're accurate. A second category should reflect real work you do, like gutter service or roof inspection, not a broader label meant to catch extra searches.
Our service area on the profile lists Boulder County generally. Is that too broad for Superior searches?
Usually, yes. If most jobs are Superior, Louisville, and Lafayette, the profile should say that instead of the whole county. A tighter, honest area tends to match search intent better.
Do you write posts about specific neighborhoods or HOAs we work in?
We can reference general context like US-36 or Coal Creek where it's accurate, but we don't name specific HOAs or private developments without your say-so.
Our profile has three years of reviews mentioning old crew names who don't work for us anymore. Does that matter?
Old reviews stay as historical record and generally don't need removal. We focus on building a steady flow of current reviews rather than trying to scrub past ones.