Some of the older homes near Main Street in Longmont still run boilers instead of forced air. A handful have radiant floor loops installed decades ago, tied into systems only a few local shops still understand. When one of those owners searches boiler repair Longmont, they are not looking at a furnace company. They want someone who knows hydronic heat.
Hover carries a similar mix, and radiant floors show up more often near Twin Peaks and in older subdivisions built before central air was standard. Longmont runs its own map pack for boiler search, separate from what shows up in Boulder or a wider county search. A company that only ranks for furnace repair can miss this work completely.
Boiler and radiant search is smaller than furnace search. The jobs still pay well, and the competition online is thinner. Casey's SEO helps Longmont HVAC shops get found for boiler repair, boiler install, and radiant heat searches without pretending this is the same page as furnace work. Month to month. No contracts.
Boiler search behaves differently than furnace search
Someone typing boiler repair Longmont usually already knows what they have. They are not comparing systems. Radiant heat Longmont is a slightly different search, often from a homeowner asking about a new install rather than a repair. Both searches deserve attention, but they should not get buried inside a general heating and cooling page. Google needs a clear signal for each one.
Google Business Profile angles for boiler and radiant work
The profile should list boiler repair, boiler install, and radiant floor heat as actual services, not just heating and cooling. Photos of hydronic work, boiler swaps, and radiant manifolds help too. Casey's SEO handles this kind of Google Business Profile work directly. See Longmont HVAC Google Business Profile work for how we set that up.
A website page that matches the search
A boiler and radiant page should read like it was written by a shop that actually does the work, not a general heating page with a boiler paragraph tacked on. It should sit apart from a page built for furnace repair search in Longmont, since the two customers are looking for different things. Both pages can link back to the main Longmont HVAC SEO work Casey's SEO does across the city.
Videos that explain hydronic work in plain terms
Most homeowners do not know what radiant heat is until they need it. A short video can explain the difference between a boiler and a furnace, or how radiant floor heat actually works, in plain language. Casey writes and produces these videos. Nobody from your crew needs to be on camera, and we are not filming a job site. We just build something that helps a Longmont homeowner understand what they are searching for.
If boiler and radiant work is part of what you sell in Longmont, call 719-639-8238 and talk to Casey. Month to month, no long contract.
Does targeting boiler repair take anything away from our furnace repair ranking?
No. They are separate searches with separate intent. Building a boiler and radiant page alongside a furnace page usually strengthens both instead of competing with each other.
Should our profile list radiant heat if we only install it a handful of times a year?
Yes, if it is real work you sell. Listing it accurately helps Google match you to the right searches, even if the volume is low compared to boiler repair or furnace calls.
How soon could a new boiler page show up in Longmont's map pack?
There is no set timeline, and we do not promise page one or map pack placement. It depends on your profile, reviews, and how much competition exists for boiler search in Longmont.
If we sell boiler install but not radiant, should the video still mention radiant heat?
Only briefly, if at all. The video should match what you actually sell. We would rather build a second video later if radiant becomes real work than pad one video with services you don't offer.