A tree crew working Public Road gets a call about a cottonwood limb hanging low over a driveway. Same week, someone near US-287 wants a full removal before a new fence goes in. Both type something into Google. Neither one types the same words.
Lafayette splits its tree searches pretty cleanly. Trimming searches lean toward maintenance, storm cleanup, shade trees along Coal Creek and the older neighborhoods off Public Road. Removal searches show up more near newer builds off US-287, where a stump or a dying tree needs to go before other work starts. If your Google Business Profile and website only speak to one of those, you're invisible for the other.
We're Casey's SEO. We work month to month. No contracts holding you in. Call 719-639-8238 and talk to Casey directly about what your tree work searches actually look like.
Trimming searches and removal searches aren't the same job
Someone typing tree trimming Lafayette wants a crew that shows up, prunes clean, and leaves the yard tidy. Someone typing tree removal Lafayette usually has a bigger, more urgent problem — a dead tree, storm damage, a tree in the way of construction. Google treats these as different searches with different intent. Your online presence should answer both, clearly, instead of hoping one page covers everything.
Google Business Profile built for tree work
Your profile needs the right categories and service list so both trimming and removal customers find you. Photos matter too — finished pruning work, cleared lots, stump grinding, whatever you actually do. We keep the profile active with regular posts so it looks like a business that's still cutting trees, not one that quoted a job in 2021 and disappeared. If City of Lafayette rules on removing certain trees come up in customer calls, we can talk about whether that belongs on your profile or your website — it's worth a conversation, not a blanket answer.
A website page that matches what people search
We build pages around how Lafayette actually searches for tree work — trimming separate from removal where it makes sense, service area covering Public Road out to US-287, water context tied to City of Lafayette when it's relevant to the job. This work runs alongside the rest of your Lafayette landscaping SEO, not instead of it. If you also handle lawn care or spring cleanup, those get their own pages too.
Videos without a film crew on your job
Casey writes and produces the videos. You don't need to be on camera, and we don't need a crew standing around your removal site. We build videos around your tree work — what you cut, how you clean up, what makes your crew different — without turning your job into a shoot. Page one and the map pack are possible outcomes of steady work like this. We don't promise rankings and we don't quote made-up numbers to get you to sign.
Ready to get your tree work found in Lafayette? Call Casey at 719-639-8238, or look at our Google Business Profile work for landscapers first.
We handle both trimming and full removals. Should our Google Business Profile list both as separate services?
Yes, usually. Listing both gives you a shot at showing up for either search instead of just one. We'll set the categories and service list to match what you actually do.
A few customers near Public Road ask about City of Lafayette tree rules before we quote. Should our page mention that?
It can help if it's relevant to the jobs you take. We'd talk through what you actually run into before adding anything specific to your page.
If you don't shoot footage on our job sites, what goes into a tree removal video for us?
Casey writes and produces the video from what you tell us about the work — the process, the equipment, the cleanup. You don't need a camera crew following your team or anyone on site filming a job.
Storm damage near Coal Creek keeps our removal calls uneven through the year. Should our page focus on one season or stay general?
General usually works better long term, since removal searches can spike any time a storm hits. We can still highlight storm response as part of the page without limiting it to one season.