An older brick two-story on Public Road has cast iron radiators and a boiler older than the homeowner. It needs a real fix, not a furnace swap. A few blocks off US-287, a shop with radiant floor heat in the slab calls about the same kind of problem: a system most HVAC companies don't want to touch. That's the search we're talking about. Boiler repair Lafayette and radiant heat repair Lafayette are narrower than furnace repair, and they come from a specific kind of building.
East Boulder County has a fair amount of older housing stock near Coal Creek and along Public Road that never got converted to forced air. Boiler and radiant work is real, ongoing revenue for HVAC shops here. It just doesn't show up the same way in search as furnace and AC calls do.
This page is about getting your business found for that specific work. Not general HVAC. Boiler, hydronic, radiant.
How boiler and radiant searches differ from furnace calls
Someone typing boiler repair Lafayette or radiant heat repair Lafayette already knows what they have. They're not asking what's wrong. They're looking for a company that services hydronic systems and won't quote a furnace replacement instead. Your Google profile and website need to say boiler and radiant clearly, not just HVAC contractor. If those words aren't on the page, you don't show up for the search, even if you do the work every week.
Google Business Profile for boiler and hydronic work
Your profile categories and services list matter here. If boiler repair and radiant heat aren't listed as services, Google has less reason to show you for those searches. Photos of hydronic work, old radiators, boiler rooms, help too. Reviews that mention boiler or radiant carry weight for this kind of search specifically. We handle the profile work as part of Lafayette HVAC Google Business Profile setup.
A website page built for boiler and radiant, not folded into furnace
A lot of HVAC sites mention boiler repair in one sentence on a furnace page and stop there. That doesn't rank well for boiler or radiant searches on its own. A page that talks about boiler repair, boiler replacement, and radiant heat as their own services, with Lafayette and East Boulder County named, gives you something to actually rank with. It also gives you somewhere to send a customer who calls asking specifically about their old system.
Videos that explain boiler and radiant work
We write and produce short videos on boiler repair, boiler replacement, and radiant heat topics. You're not on camera and you don't need to arrange anything on your end. The videos explain what a boiler tune-up covers, what radiant heat troubleshooting looks like, or when a boiler needs replacing instead of another repair. They go on YouTube and on your site, and they give Google more to work with for these specific searches. See how this fits with the rest of the work on the Lafayette HVAC SEO page.
Month to month, no contracts. Call Casey at 719-639-8238 and we'll talk about what's worth doing first for boiler and radiant search.
We get boiler calls mostly from older parts near Public Road. Should the website page mention that area by name?
Yes. Naming Public Road and East Boulder County on the page helps it match the searches coming from that older housing stock, where boiler and radiant systems are more common.
Is it worth having a separate page for boiler repair versus boiler install?
It can be, once you have enough call volume for both. If install and repair calls come in about evenly, one solid page covering both usually works fine to start.
Should our Google profile list radiant heat as a separate service from boiler repair?
Yes. Listing them separately gives you two distinct terms to show up for, since some customers search radiant heat and others search boiler repair without knowing the two are related.
We're a smaller shop with only a couple techs who handle hydronic work. Does that limit what we should target?
Not really. It just means being upfront about it. A page and profile that clearly say boiler and radiant service is offered will bring in the right calls, even from a smaller team.