A new build near Coal Creek gets its Level 2 charger wired before the garage drywall goes up. An older house off Public Road adds one two years after moving in, and the panel needs a look first. Xcel Energy serves both addresses, and neither owner cares which permit path applies. They type EV charger install Lafayette into a phone and call whoever shows up.
That search is newer than most electrical searches. It didn't exist ten years ago in any real volume. It's growing fast along the US-287 corridor and everywhere else in Lafayette where garages are getting rewired for cars instead of just power tools. An electrician who shows up for this search now has a head start most competitors haven't bothered to build yet.
Casey's SEO builds the page, the profile work, and the video around this specific job. Not a general electrical services page with EV charger mentioned in a bullet list halfway down.
What people actually type
EV charger install Lafayette. Level 2 charger installation Lafayette. Electric vehicle charging Lafayette CO. Some searches are broad, some name the brand of charger they bought. The page needs to answer both without trying to be everything at once. We write copy around the job as it's actually searched, not as it's listed in a parts catalog.
Google Business Profile for EV charger work
Your profile is often the first thing a Lafayette homeowner sees before they ever click through to a website. We add EV charging station installer as a category alongside electrician, keep the primary listing accurate, and make sure photos and posts reflect the work you're actually doing. This connects to the same profile work we do across local SEO for Lafayette electricians generally, not a separate system just for chargers.
A page built for this job
We write a page focused on EV charger install in Lafayette. It talks about the work, not generic electrician copy. If you also handle panel upgrades that a charger install often triggers, that's a natural link over to our panel upgrade page rather than cramming both jobs into one page.
Videos that back up the page
Casey writes and produces a short video about EV charger installs in Lafayette. You don't need to be on camera and you don't need to plan around us being on site. We put it on the page and on YouTube, where people search too. It gives the page something a text-only competitor doesn't have.
Month to month. No contracts holding you in. Call 719-639-8238 and talk to Casey about EV charger work in Lafayette.
A few other Lafayette electricians already do EV charger work. How do we stand out without just running more ads?
A page built specifically around EV charger install Lafayette, a profile that lists it as a service, and a video all work together over time. Ads stop the day you stop paying. This keeps working as long as it's live.
Should our GBP list EV charging station installer as a category, or just stick with electrician?
Add it as a secondary category. Keep electrician as the primary. It gives Google another signal to match you to charger searches without confusing what your business actually is.
We get more EV charger calls in spring when people buy new cars. Does the page need seasonal updates?
The page itself can stay evergreen. Profile posts are a better spot for anything seasonal, since those are quick to update and don't require touching the page.
Should Lafayette reviews mention Level 2 chargers specifically, or is EV charger install enough?
EV charger install is plenty. If a customer happens to mention Level 2 or a brand name, that's a bonus, but you don't need to ask for that level of detail.