Your business is missing out on paying customers every single day. While your SEO efforts might be focused solely on Google, a significant portion of your local market is searching, and finding competitors, on Bing. The online search environment has changed dramatically in 2025, and businesses that don’t adapt are directly impacting their bottom line.
At Casey’s SEO, we’ve witnessed how many Colorado Springs businesses face challenges when their SEO strategy overlooks one search engine. The reality is, Google and Bing operate with distinct algorithms, meaning a tactic that boosts your visibility on one could actually hinder it on the other. This presents a unique advantage: most of your competitors haven’t realized this yet.
The Untapped Customers: Why Bing Matters for Your Bottom Line
Let’s look at the numbers that directly affect your revenue. Google holds the majority with 89.54% of global market share, processing over 8.5 billion searches daily. However, here’s the often-missed fact: Bing has steadily grown to 3.98% market share with consistent 19% year-over-year growth, handling approximately 1.2 billion searches per day.
While those numbers might seem small globally, consider their impact on your local Colorado Springs market. This translates to thousands of potential customers actively searching for your services on Bing every single month. For our Colorado Springs local SEO clients, we consistently see businesses optimized for both platforms generate 23-31% more qualified leads compared to those relying solely on Google.
User behavior differences offer an even clearer picture. Bing users typically submit longer queries, averaging 4.8 words compared to Google’s 3.9 words. This indicates a more research-oriented mindset, meaning when they find your business, they are often closer to making a purchasing decision.
Why Your Current SEO Strategy Is Probably Failing on Bing
Most SEO strategies fall short on Bing because they’re designed exclusively for Google’s algorithms. Here are the key differences that are costing your business valuable customers:
Content Depth and Quality Standards
Google favors in-depth content that explores topics thoroughly, but Bing has different preferences. Bing’s algorithm places higher value on content that directly matches user intent, offering clear, authoritative answers efficiently. While Google might rank a 3,000-word guide, Bing often prefers focused, well-structured content that delivers immediate value.
We’ve seen this play out with our clients. For example, a Colorado Springs HVAC company experienced their Bing rankings soar from page 3 to position 2 after we restructured their service pages to be more direct and answer-focused, even when the content was shorter than their Google-optimized versions.
Technical SEO Requirements
Bing is generally more forgiving with some technical issues but more particular about others. While Google has advanced in crawling JavaScript-heavy sites, Bing still prioritizes clean HTML. Bing also places more weight on exact-match domains and traditional on-page SEO signals that Google has reduced its focus on.
Meta description length limits also vary considerably. Google typically displays 150-160 characters, while Bing often shows up to 200 characters. This requires platform-specific optimization to achieve the best click-through rates on each.
Local SEO Variations
This is where the distinctions become especially important for Colorado Springs businesses. Bing Places for Business functions differently than Google Business Profile. Bing places greater importance on consistent NAP (Name, Address, Phone) citations across various directories, while Google prioritizes engagement signals and reviews.
When we handle Google Maps optimization for clients, we simultaneously optimize their Bing Places listings with different strategies tailored to each platform’s preferences.
AI’s Impact: How It’s Redefining Search & Your Visibility
The most significant development in 2025 is AI integration, and Bing is at the forefront of this shift. Generative AI now influences 34% of all Bing queries, compared to just 19% of Google searches. This isn’t merely a trend – it’s fundamentally changing how people search and discover businesses.
Bing’s Chat interface (now Copilot) offers conversational search experiences that can summarize information, answer complex questions, and provide detailed comparisons. For businesses, this means your content must be structured to be easily consumable by these AI systems.
Here’s what this means for your business: when someone asks Bing’s AI “What’s the best HVAC company in Colorado Springs for emergency repairs?”, the AI gathers information from multiple sources to form a complete answer. If your content isn’t optimized for AI consumption, you won’t be included in these responses – even if you rank highly in traditional search results.
Optimizing for AI-Powered Search
To thrive in this new search environment, your content strategy must consider both traditional search and AI consumption. This involves:
- Creating FAQ-style content that directly answers common questions
- Using structured data markup that AI systems can easily parse
- Developing content clusters around topics rather than individual keywords
- Ensuring your business information is consistent and easily extractable
Our Proven Multi-Platform SEO Strategy for Real Results
Based on our experience with hundreds of Colorado businesses, here’s the approach that delivers results on both platforms:
1. Platform-Specific Keyword Research
Don’t assume the same keywords work equally well on both platforms. Bing users often use different terminology and search patterns. We use specialized tools to identify keyword opportunities specific to each platform, then create content strategies that target both sets of terms naturally.
2. Dual-Optimized Content Creation
Develop content that meets Google’s preference for in-depth coverage and Bing’s focus on direct answers. This often means structuring articles with clear, independent sections that also contribute to a complete topic overview.
3. Technical SEO for Both Platforms
Implement technical optimizations that benefit both search engines while addressing their distinct requirements. This includes optimized site speed, mobile responsiveness, and clean code structure that Bing prefers, alongside the advanced technical elements Google values.
4. Local Optimization Across Platforms
Maintain consistent business information across both Google Business Profile and Bing Places, but customize each listing based on the platform’s specific ranking signals. This includes different review strategies, posting schedules, and engagement approaches for each.
Common Problems and Practical Solutions
Problem 1: Declining Organic Traffic Despite Good Google Rankings
Many businesses experience their overall organic traffic level off or decrease even when their Google rankings hold steady. This frequently occurs because they’re losing visibility on Bing while maintaining their Google positions.
Solution: Implement cross-platform tracking to monitor your performance on both search engines. We set up separate analytics segments for Google and Bing traffic, allowing us to identify platform-specific opportunities and issues.
Problem 2: Inconsistent Local Search Visibility
Businesses often rank well for local searches on one platform but remain invisible on the other, missing potential customers who prefer different search engines.
Solution: Develop platform-specific local SEO strategies. This includes optimizing for Bing’s emphasis on citation consistency while building the engagement signals Google prioritizes. We typically see 15-25% increases in local visibility within 60 days of implementing dual-platform strategies.
Problem 3: Poor Performance in Voice and AI Search
As voice search and AI-powered results gain importance, businesses optimized only for traditional text search lose visibility in these expanding segments.
Solution: Structure content for conversational queries and AI consumption. This includes creating natural language content that answers questions directly and implementing schema markup that helps AI systems understand your business information.
Industry Standards and Performance Benchmarks
To help you understand what success looks like, here are the benchmarks we use when evaluating multi-platform SEO performance:
- Traffic Distribution: Healthy websites typically see 85-92% of organic traffic from Google and 4-8% from Bing
- Conversion Rates: Bing traffic often converts 10-15% higher than Google traffic due to different user intent patterns
- Local Visibility: Businesses should aim for top 3 positions in local packs on both platforms for their primary service keywords
- Click-Through Rates: Expect 2-3% higher CTRs on Bing due to less competition and different SERP layouts
Regulatory Shifts and Compliance Considerations
The search engine environment is facing closer regulatory watch in 2025. The Digital Markets Act in Europe and similar legislation under consideration in the US could affect how search engines display results and manage business listings. This makes spreading out your search presence even more valuable.
Additionally, privacy regulations like GDPR and CCPA influence how search engines collect and use data, potentially affecting targeting and personalization capabilities. Businesses that rely solely on one platform face greater risk from regulatory changes that could alter their visibility.
Measuring Success Across Platforms
Success in multi-platform SEO requires different metrics than traditional single-platform approaches. Here’s what we track for our clients:
- Platform-specific organic traffic growth
- Cross-platform keyword ranking improvements
- Local pack visibility on both Google and Bing
- AI-powered search result appearances
- Overall conversion rate improvements from organic search
We typically see businesses achieve 20-35% increases in qualified leads within 90 days of implementing well-rounded multi-platform strategies.
Your Next Steps to Multi-Platform SEO Success
The online search environment will continue to change quickly in 2025, with AI integration speeding up and user behavior moving toward more conversational, intent-driven queries. Businesses that adapt their SEO strategies to consider both Google and Bing’s unique characteristics will win more market share while their competitors fall behind with single-platform approaches.
At Casey’s SEO, we don’t just optimize one element of local search – we build powerful local search systems that achieve top organic rankings and map pack positions across Colorado and beyond. Our multi-platform approach has empowered dozens of Colorado Springs businesses to significantly increase their online visibility and customer acquisition.
The real question isn’t if you can afford to optimize for both platforms – it’s whether you can afford to miss out. Every day you delay implementing a complete multi-platform SEO strategy is another day your competitors could be attracting customers you should be reaching.
Ready to stop missing out on sales? Let’s discuss how a correctly implemented multi-platform SEO strategy can significantly improve your business’s online presence. Contact Casey’s SEO at 719-639-8238 or email casey@caseysseo.com to schedule your personalized SEO audit. Discover exactly where your business stands and the untapped opportunities waiting.
Located right here in Colorado Springs, we’re available for in-person consultations at our Portsmouth Court office. You can also review our expertise and client success stories through our professional services profile.
Don’t let another month pass while your competitors attract the customers you should be reaching. The multi-platform SEO advantage is genuine, quantifiable, and ready to benefit your business today. Let’s make it happen.
