Dominate 'Near Me' Searches & Local Map Pack Rankings
Casey's SEO Makes Local Lead Generation Effortless!

Local SEO is a specialized strategy focused on optimizing your online presence to attract more customers from relevant local searches. It’s crucial for businesses that serve specific geographic areas because it helps you appear in Google Maps, local pack results, and localized organic search results. Unlike general SEO, local SEO targets customers in your service area who are actively looking for your products or services, making these leads more valuable and likely to convert.

We optimize for ‘near me’ searches by targeting location-specific keywords, optimizing your Google Business Profile for local queries, and ensuring your website content includes natural language that matches how people speak when using voice search. This includes optimizing for longer, conversational queries like “Where’s the best pizza place near me?” rather than just “pizza restaurant.

NAP stands for Name, Address, and Phone number. NAP consistency means ensuring your business information appears exactly the same across all online directories, your website, and your Google Business Profile. Inconsistent NAP information confuses search engines and can hurt your local rankings significantly.

Local map pack optimization involves a combination of Google Business Profile optimization, local citation building, review management, proximity factors, and ensuring your business appears in the top 3 local results for relevant searches. We focus on the specific ranking factors that influence map pack placement.

Yes, we implement LocalBusiness schema markup and other relevant structured data to help search engines understand your business type, location, hours, services, and contact information. This technical SEO element is crucial for local search visibility and rich snippet opportunities.

Results can vary based on your industry competitiveness and starting point, but most businesses see measurable improvements in Google Maps and local organic rankings within 30-60 days. Significant increases in local leads and sales typically occur in the 3-6 month timeframe as your optimizations compound. Highly competitive industries may require 6-12 months of consistent effort. Either way, we provide regular reporting on your key metrics like rankings, visibility, calls, and conversions.

Unlike most SEO companies that spread their efforts across dozens of tactics with minimal impact, we specialize exclusively in local search optimization. We prioritize Google Business Profile optimization and other high-impact local strategies that directly influence your visibility to nearby customers. Our approach is results-driven, focusing on metrics that matter—like lead generation and new customers—rather than vanity metrics that don’t impact your bottom line. Additionally, we offer customized strategies based on your specific location and industry challenges.

While having a website is beneficial and recommended, it’s not absolutely required to improve your local search visibility. Some businesses can achieve significant local ranking improvements through proper Google Business Profile optimization and local citation management. However, having a website—even a simple one—provides additional opportunities to rank for more keywords and convert visitors into customers. If you don’t currently have a website, we can discuss options including our website development services.

Though we’re based in Colorado Springs, we provide local SEO services to businesses throughout the United States. We currently work with clients in Colorado Springs, Pueblo, Denver, Dallas, and many other cities nationwide. Our strategies are adaptable to the unique characteristics of different local markets, allowing us to deliver results regardless of your location.

Our local SEO services start at $999 per month for our Basic Local Plan, which is ideal for single-location businesses. We also offer more comprehensive plans for businesses with multiple locations or those in highly competitive markets. Each plan is customized based on your specific goals, competitiveness, and market conditions. We believe in transparent pricing and delivering clear ROI for our clients.

No, we don’t lock you into long-term contracts. Our services are month-to-month with a 30-day cancellation notice. However, we do recommend committing to at least three months of service to give our strategies sufficient time to show meaningful results. SEO is an ongoing process, and the most significant benefits come from consistent, sustained efforts.

We track several key performance indicators, including:

• Google Business Profile visibility and ranking changes
• Local pack/map rankings for target keywords
• Organic search position improvements
• Website traffic from local searches
• Phone calls, direction requests, and form submissions
• Conversion of visitors to leads and customers

We provide regular reporting on these metrics and focus on the ones that directly impact your business growth.

While we can achieve results without access, having access to your Google Business Profile and website allows us to implement more comprehensive optimizations. That said, many of our strategies focus on off-page factors that don’t require direct access to your assets. If you prefer to maintain exclusive access to these properties, we can provide detailed recommendations for your team to implement.

Local SEO focuses specifically on optimizing visibility for geographically-specific searches with local intent – i.e. people looking for businesses, services, or products near them. It prioritizes different ranking factors like proximity, local citations, Google Business Profile optimization, and local link building. National SEO targets broader, non-location searches and relies more heavily on overall website authority and content quality.

The best way to get started is to request our free Local Rankings Audit. This comprehensive analysis will show how your business currently performs in local search, identify opportunities for improvement, and help us develop a customized strategy for your specific situation. After the audit, we’ll discuss which of our service plans best fits your needs and goals. You can request an audit by filling out the form on this page or contacting us directly.