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Casey's SEO will make your life easier!

Local SEO is a specialized strategy focused on optimizing your online presence to attract more customers from relevant local searches. It’s crucial for businesses that serve specific geographic areas because it helps you appear in Google Maps, local pack results, and localized organic search results. Unlike general SEO, local SEO targets customers in your service area who are actively looking for your products or services, making these leads more valuable and likely to convert.

Most businesses begin seeing improvements in local rankings within 30-60 days, with significant results typically appearing in 3-6 months. However, the timeline can vary based on your industry’s competitiveness, your starting position, and your location. Some businesses in less competitive markets may see dramatic improvements quickly, while others in highly competitive industries might require more sustained effort. We focus on strategies that deliver the fastest possible results while building for long-term success.

Unlike most SEO companies that spread their efforts across dozens of tactics with minimal impact, we specialize exclusively in local search optimization. We prioritize Google Business Profile optimization and other high-impact local strategies that directly influence your visibility to nearby customers. Our approach is results-driven, focusing on metrics that matter—like lead generation and new customers—rather than vanity metrics that don’t impact your bottom line. Additionally, we offer customized strategies based on your specific location and industry challenges.

While having a website is beneficial and recommended, it’s not absolutely required to improve your local search visibility. Some businesses can achieve significant local ranking improvements through proper Google Business Profile optimization and local citation management. However, having a website—even a simple one—provides additional opportunities to rank for more keywords and convert visitors into customers. If you don’t currently have a website, we can discuss options including our website development services.

Though we’re based in Colorado Springs, we provide local SEO services to businesses throughout the United States. We currently work with clients in Colorado Springs, Pueblo, Denver, Dallas, and many other cities nationwide. Our strategies are adaptable to the unique characteristics of different local markets, allowing us to deliver results regardless of your location.

Our local SEO services start at $999 per month for our Basic Local Plan, which is ideal for single-location businesses. We also offer more comprehensive plans for businesses with multiple locations or those in highly competitive markets. Each plan is customized based on your specific goals, competitiveness, and market conditions. We believe in transparent pricing and delivering clear ROI for our clients.

No, we don’t lock you into long-term contracts. Our services are month-to-month with a 30-day cancellation notice. However, we do recommend committing to at least three months of service to give our strategies sufficient time to show meaningful results. SEO is an ongoing process, and the most significant benefits come from consistent, sustained efforts.

We track several key performance indicators, including:

• Google Business Profile visibility and ranking changes
• Local pack/map rankings for target keywords
• Organic search position improvements
• Website traffic from local searches
• Phone calls, direction requests, and form submissions
• Conversion of visitors to leads and customers

We provide regular reporting on these metrics and focus on the ones that directly impact your business growth.

While we can achieve results without access, having access to your Google Business Profile and website allows us to implement more comprehensive optimizations. That said, many of our strategies focus on off-page factors that don’t require direct access to your assets. If you prefer to maintain exclusive access to these properties, we can provide detailed recommendations for your team to implement.

Local SEO specifically targets searches with local intent—people looking for businesses in a specific geographic area. It focuses heavily on Google Maps rankings, local pack results, and location-based keywords. Regular SEO typically targets broader, non-geographic searches. Local SEO also prioritizes different ranking factors, including proximity, local citations, reviews, and Google Business Profile optimization, which may have less impact on national SEO campaigns.

The best way to get started is to request our free Local Rankings Audit. This comprehensive analysis will show how your business currently performs in local search, identify opportunities for improvement, and help us develop a customized strategy for your specific situation. After the audit, we’ll discuss which of our service plans best fits your needs and goals. You can request an audit by filling out the form on this page or contacting us directly.