Is your website’s performance truly helping your business grow, or is it holding you back? Many businesses focus only on Google’s Core Web Vitals, but overlooking Bing’s unique performance metrics can mean missing out on significant traffic and real customer opportunities. To truly succeed online, you need to understand how both major search engines measure page experience.
At Casey’s SEO, we help Colorado businesses achieve their full online potential. We simplify performance optimization, making sure their websites perform strongly on both Google and Bing. Our team, located at 8110 Portsmouth Ct Colorado Springs, Colorado 80920, builds effective local search systems that secure strong visibility across all search engines, bringing more customers to your business.
The Key Differences Between Google and Bing Performance Metrics
Google’s Core Web Vitals have become essential ranking factors in 2025, with the search giant significantly increasing their weight in the ranking algorithm alongside content relevance. These user-focused metrics evaluate three main elements: how quickly a page loads, how interactive it is, and how stable the layout remains during loading.
Bing, however, approaches performance evaluation differently. Microsoft’s search engine places greater emphasis on traditional performance metrics while incorporating unique signals that Google doesn’t prioritize. Understanding these differences is important for businesses that want to attract traffic from both search engines.
Google’s Core Web Vitals in 2025
The most significant change in 2025 is the replacement of First Input Delay (FID) with Interaction to Next Paint (INP) as the interactivity metric. This shift shows Google’s dedication to measuring real-world interaction latency more accurately, giving a better assessment of how quickly pages respond to user actions.
The three core metrics now include:
- Largest Contentful Paint (LCP): Measures loading performance, with a target of 2.5 seconds or less
- Interaction to Next Paint (INP): Evaluates interactivity, replacing FID with more detailed interaction measurement
- Cumulative Layout Shift (CLS): Assesses visual stability, with refined thresholds for 2025
Google has also refined performance thresholds to match real-user expectations across different devices and network conditions, with stronger emphasis on perceived speed and smooth interactions rather than just technical performance metrics.
Bing’s Performance Approach
Bing evaluates page experience through a broader perspective that includes traditional performance metrics alongside unique factors. While Microsoft doesn’t publish specific thresholds like Google’s Core Web Vitals, their algorithm considers:
- Page load speed and server response times
- Mobile responsiveness and accessibility
- Content quality and user engagement signals
- Technical SEO factors like structured data and crawlability
Bing places particular emphasis on content relevance and user satisfaction signals, often prioritizing websites that demonstrate strong user engagement even if their technical performance metrics aren’t perfect.
Mobile-First Performance: The New Standard
Mobile optimization has become even more important in 2025, with both search engines evaluating sites primarily on their mobile performance. Google now assesses websites based on mobile experience even if desktop performance is flawless, while Bing has increased its mobile-first indexing capabilities.
Mobile users often experience slower network connections and weaker processors, making performance issues more noticeable. This reality has led to stricter requirements for:
- Responsive design implementation
- Touch-friendly user interface elements
- Efficient image loading and sizing
- Fast mobile rendering capabilities
Our Colorado Springs local SEO clients have seen significant improvements in both Google and Bing rankings after implementing mobile-first performance optimizations, leading to better visibility and more customer interactions.
Common Performance Problems and Solutions
Many businesses face specific challenges when aiming for top performance. Here are some common problems we see and the solutions we implement to help our clients succeed:
Problem 1: Poor Largest Contentful Paint Scores
Many websites struggle with LCP scores exceeding Google’s 2.5-second threshold. This issue typically stems from unoptimized images, slow server response times, or render-blocking resources.
Solution: Implement proper image optimization with Web Pformat, utilize content delivery networks (CDN s), and eliminate render-blocking Java Script and CSS. Preload key resources and optimize your largest above-the-fold element for faster rendering.
Problem 2: High Cumulative Layout Shift
Layout shifts occur when page elements move unexpectedly during loading, creating poor user experiences and negatively impacting both Google and Bing rankings.
Solution: Reserve space for images and ads by specifying dimensions, avoid inserting content above existing content, and use CSS aspect-ratio properties. Ensure web fonts load without causing layout shifts by implementing proper font-display strategies.
Problem 3: Inconsistent Performance Across Search Engines
Websites often perform well on one search engine while struggling on another due to different evaluation criteria and user behavior patterns.
Solution: Develop a complete performance strategy that addresses both Google’s technical metrics and Bing’s broader user experience signals. Focus on creating fast, accessible, and engaging experiences that satisfy both algorithms.
Industry Data and Business Impact
Recent industry data reveals the growing importance of performance optimization across all search engines. According to Chrome UX Report data, pages that consistently meet Core Web Vitals thresholds are more likely to perform well in organic search results, with Google expanding its integration of this data in 2025.
The mobile-first emphasis has created new challenges for businesses, as mobile users represent the majority of search traffic. Performance issues that might be barely noticeable on desktop become significant barriers to conversion on mobile devices, directly impacting your bottom line.
For businesses targeting multiple search engines, the investment in full-scope performance optimization delivers clear returns across all platforms. Our experience with Google Maps optimization has shown that performance improvements often correlate with better local search visibility and increased customer engagement.
Actionable Strategies for Multi-Engine Optimization
To truly succeed across both Google and Bing, your website needs a strategy that considers both sets of requirements. Here are the key practices we implement for our clients:
1. Implement Smart Performance Monitoring
Set up monitoring systems that track both Google’s Core Web Vitals and Bing’s performance indicators. Use tools like Page Speed Insights for Google metrics and Bing Webmaster Tools for Microsoft-specific insights. Monitor real user data through Chrome UX Report integration and establish baseline measurements for continuous improvement.
2. Optimize for Mobile-First Experiences
Design and develop with mobile users as the primary consideration. Implement responsive design principles, optimize touch targets for mobile interaction, and ensure fast loading on slower mobile networks. Test performance across various devices and network conditions to identify potential issues and ensure a smooth experience for every visitor.
3. Balance Technical Performance with User Engagement
While technical metrics are important for Google, don’t neglect user engagement signals that Bing values. Create engaging, relevant content that encourages user interaction and longer session durations. Implement clear navigation structures and intuitive user interfaces that work well across all devices.
4. Establish Cross-Platform Performance Standards
Develop internal performance standards that meet or exceed both Google and Bing requirements. Set targets for loading speed, interactivity, and visual stability that ensure excellent user experiences regardless of the search engine or device used to access your site.
Regulatory Considerations and Compliance
Performance optimization must also consider accessibility regulations and data privacy requirements. Americans with Disabilities Act (ADA) compliance increasingly connects with performance optimization, as accessible websites often perform better across all metrics.
GDPR and similar privacy regulations can affect page performance through consent management systems and tracking implementations. Ensure that compliance measures don’t significantly harm user experience or performance metrics on either search engine.
Measuring Success: Your Performance Indicators
Measuring success across both Google and Bing requires tracking multiple performance indicators that show real business impact:
- Technical Metrics: Core Web Vitals scores, page load times, and server response rates
- Search Performance: Rankings, click-through rates, and organic traffic from both engines
- User Experience: Bounce rates, session duration, and conversion rates
- Business Impact: Lead generation, sales conversions, and revenue attribution
Regular performance audits should evaluate these metrics together, identifying opportunities for improvement that benefit both search engine visibility and user satisfaction, ultimately driving more customers and sales.
The Future of Page Experience Signals
As we progress through 2025, both Google and Bing continue evolving their performance evaluation methods. Google’s increased emphasis on Core Web Vitals as ranking factors means that poor performance can significantly limit search visibility regardless of content quality.
Bing’s approach remains more holistic, but the search engine has increased its focus on mobile performance and user engagement signals. Businesses that prepare for these changes now will maintain competitive advantages as performance requirements become more demanding.
The integration of artificial intelligence and machine learning in search algorithms also means that performance evaluation will become more advanced, considering context and user intent alongside technical metrics.
Why Choose Casey’s SEO for Performance Optimization
Managing performance optimization across multiple search engines demands specialized knowledge and ongoing attention. At Casey’s SEO, we understand the nuances of both Google’s technical requirements and Bing’s broader performance considerations.
Our approach goes beyond simple metric improvement to create full-scope performance strategies that drive real business results for our clients. We’ve helped businesses across Colorado and beyond achieve top rankings on both Google and Bing through strategic performance optimization, leading to increased traffic and customer acquisition.
As a verified professional service provider, we bring proven expertise to every performance optimization project, making sure your website performs at its best across all search platforms.
Ready to Boost Your Search Performance?
Don’t let poor performance metrics limit your search visibility and business growth. The differences between Google’s Core Web Vitals and Bing’s performance evaluation demand specialized strategies that address both platforms effectively.
Contact Casey’s SEO today at 719-639-8238 or email casey@caseysseo.com to discuss your performance optimization needs. We’ll analyze your current metrics across both search engines and develop a tailored strategy that drives more visibility, traffic, and conversions for your business.
Visit our main website to learn more about our complete local search system approach, or schedule a consultation to discover how proper performance optimization can significantly improve your online presence across all search platforms.
Your competitors are already optimizing for both Google and Bing. Make sure your website performs at the highest level on every search engine that matters to your business success and customer acquisition.
