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Looking for a real world case study for local SEO? Here you go.
Before you jump in to the results you should know how this case study was set up.
Note: This is not a customer, just a case study.
(Actual names of the businesses and keywords may be different than shown below).
For this case study, I choose a keyword that was not in this Google Business Profile’s name . For those who don’t know, if your keyword is used in your business name, Google “should” rank you higher. For example Jack’s Handyman Shop. If someone is searching for the keyword handyman, Jack’s Handyman Shop should rank higher than someone searching for house repairs.
This keyword was used on their website and on their Google Business Profile page.
The time (8:30am for example) that the keyword was scanned is similar and time does play a role in the rankings.
For this case study, I choose a keyword that was not in this Google Business Profile’s name . For those who don’t know, if your keyword is used in your business name, Google “should” rank you higher. For example Jack’s Handyman Shop. If someone is searching for the keyword handyman, Jack’s Handyman Shop should rank higher than someone searching for house repairs.
This keyword was used on their website and on their Google Business Profile page.
The time (8:30am for example) that the keyword was scanned is similar and time does play a role in the rankings.
Over the past couple of weeks I stopped focusing on this main keyword. You can see there hasn’t been much grow and this was expected. You will see more number one rankings though.
Over the next few weeks, I will continue to focus on multiple keywords and see what happens to these rankings. After focusing on multiple keywords over the past couple of weeks, you can see the improvements from one keyword.
Are you curious how your local rankings match up to your competitors?
Use the form for a FREE Local Rankings Audit.
(Only Works If You Have A Google Business Profile Page)
Have other questions, send them to [email protected].
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