For this case study, I choose a keyword that was not in this Google Business Profile’s name . For those who don’t know, if your keyword is used in your business name, Google “should” rank you higher. For example Bob’s Auto Repair. If someone is searching for the keyword Auto Repair, Bob’s Auto Repair should rank higher than someone searching for car repair.  

This keyword used for this case study would be considered one of the hardest keywords to rank for locally.  As you can see, there has been improvement and it will take a while for the whole map to become Green.