SEO | Local SEO | Casey's SEO

Is Blogging Still Relevant in 2024, or Has Google Killed It?

Is Blogging Still Relevant in 2024, or Has Google Killed It?

With more Google updates, the question arises: should you still blog in 2024, or is Google killing blogging? The answer may surprise you.

According to various sources, blogging is still a viable business and growth strategy in 2024. While there may be more competition and challenges compared to the past, knowing what works can help ensure the success of a blog.

It is important to embrace other platforms, such as Instagram or YouTube, in addition to the blog to reach a wider audience. Investing in video content and building an email list is also essential for blog growth. Additionally, becoming a better copywriter and finding communities of like-minded individuals can contribute to a successful blog.

Overall, blogging is still alive but has evolved and requires strategic approaches to stay relevant. So, should you still blog in 2024? The answer is yes but with a modern twist.

The Evolution of Blogging

Over the years, blogging has significantly transformed. Personal blogs were popular in the past, serving as a platform for individuals to express their opinions and share their experiences. However, in 2024, blogging has shifted towards a more content marketing-focused approach.

Gone are the days when blogs solely revolved around personal narratives. Today, successful blogs provide readers with valuable and helpful content, solve problems, recommend products, and establish the author as a thought leader. While social media platforms and other content-sharing platforms have emerged, the written word still carries weight, and blogs are an effective medium for sharing information.

Since the internet started, blogging has become a strategic tool for businesses and individuals. Blogs can attract and engage a target audience by offering insightful content, driving traffic, generating leads, and increasing brand awareness. Through well-crafted blog posts, bloggers can establish themselves as experts in their respective fields, earning the trust and loyalty of their readers.

The Importance of Adaptation

Bloggers must adapt and embrace new trends and platforms as Google continues evolving. While blogs remain relevant, leveraging other platforms alongside blogs is required to reach a wider audience. Platforms such as Instagram, YouTube, LinkedIn, and TikTok have gained immense popularity, offering bloggers alternative avenues to connect with their audience.

Each platform caters to different types of content, whether visual content on Instagram or video content on YouTube. Blazers can increase their visibility, income, and audience loyalty by expanding their presence beyond their blog. In this futuristic era of blogging, standing out and utilizing multiple platforms are vital to promoting a blog effectively.

The evolution of blogging has proven that the written word still holds power. By adapting to new trends, embracing other platforms, and providing valuable content, bloggers can continue to thrive and succeed in 2024 and beyond.

The Benefits of Blogging

Bloggers often wonder if blogging is still worth pursuing in 2024. The answer is a resounding yes. Blogging offers several benefits, making it a valuable strategy for individuals and businesses.

One of the key advantages of blogging is its ability to generate leads and increase brand awareness. Studies show that many internet users read blogs regularly and prefer learning about companies through blogs rather than ads. By consistently providing valuable and engaging content, bloggers can attract a loyal audience and position their brand positively.

Another benefit of blogging is its contribution to organic traffic. Well-optimized blog posts can rank high in search engine results, driving targeted traffic to a website over time. Unlike paid ads that require continuous investment, blog posts have the potential to generate leads long after they are published.

Key benefits of blogging:

  • Lead generation and increased brand awareness
  • Opportunity to position products and services
  • Contribution to organic traffic and long-lasting impact

Overall, blogging provides:

  • A platform for sharing valuable content.
  • Establishing thought leadership.
  • Engaging with a target audience.

While Google may be evolving, the benefits of blogging remain significant, making it a worthwhile pursuit in 2024.

Embracing Other Platforms

While blogging remains a relevant and influential medium in 2024, bloggers must embrace other platforms alongside their blogs to reach a wider audience and maximize their online presence.

Platforms such as Instagram, YouTube, LinkedIn, and TikTok have experienced exponential growth in recent years, attracting millions of users. Many users now turn to these platforms to find content from their favorite bloggers or influencers. By utilizing at least one other platform that complements the blog’s content, bloggers can expand their reach, drive more traffic, and increase their income potential.

For bloggers focusing on visual content, Instagram offers an ideal platform to showcase images and engage with a large audience. Conversely, YouTube is perfect for bloggers who want to incorporate videos into their content strategy. By leveraging the power of video, bloggers can create compelling and engaging content that resonates with their audience, ultimately driving more traffic to their blogs. Additionally, integrating social sharing buttons and widgets on the blog can encourage readers to share the content on various platforms, further boosting its reach and visibility.

The Benefits of Embracing Other Platforms:

  1. Increased audience reach and exposure to new demographics
  2. Opportunity to create diverse and engaging content formats
  3. Potential for higher traffic and income through multiple channels
  4. Enhanced brand visibility and recognition through cross-platform promotion
  5. Ability to tap into the power of social media algorithms for broader audience reach

By embracing other platforms alongside blogging, content creators can take advantage of the diverse opportunities and establish a solid online presence that attracts and engages a broader audience.

The Power of Video Content

Video content has become integral to blogging. It offers bloggers a powerful tool to connect with their audience and showcase their personality. Videos provide a more authentic and engaging experience, allowing bloggers to build trust and establish a deeper connection with their viewers.

One of the key advantages of video content is its versatility. Bloggers can create various video formats, from tutorials and product reviews to vlogs and interviews. This variety allows bloggers to cater to different preferences and capture the attention of diverse audiences.

Moreover, video content can be easily shared on various platforms, such as YouTube, Instagram, and TikTok, reaching a wider audience beyond the blog. This broader reach can increase visibility, engagement, and growth opportunities.

The Benefits of Video Content for SEO:

  1. Improved search engine visibility: Videos can enhance a blog’s search engine optimization (SEO) efforts. Including relevant keywords in video titles, descriptions, and tags can help improve visibility in search engine results pages.
  2. Increased engagement and time spent on the blog: Videos can captivate viewers longer than written content. This extended engagement can contribute to a lower bounce rate and a higher average time spent on the blog.
  3. Enhanced social sharing: Video content is more likely to be shared on social media platforms, increasing the blog’s exposure and driving more traffic.

In conclusion, incorporating video content into a blog can unlock new opportunities for growth and engagement. It allows bloggers to connect with their audience deeper, expand their reach across different platforms, and improve their search engine visibility. Video content is a powerful tool that bloggers should consider leveraging in their blogging strategies for SEO and overall success in 2024.

Building an Email List

Despite the changes in algorithms and social media platforms, email marketing remains a powerful tool for bloggers. Building an email list allows for direct communication with readers and provides the opportunity to provide valuable content consistently. An email list is something a blogger controls and can help generate traffic, provide ongoing value, and build trust with the audience. Investing in an email marketing service, such as ConvertKit, is recommended for bloggers in 2024 to leverage the power of email marketing effectively.

Here are some key reasons why building an email list is crucial for bloggers:

  1. Direct communication: With an email list, you have a direct line of communication with your audience. Unlike social media platforms, where algorithms constantly change and can limit the visibility of your content, emails land directly in your subscribers’ inboxes.
  2. Generate traffic: You can drive traffic to your blog by sending regular emails with valuable content. Whether promoting your latest blog post, sharing exclusive content, or offering special deals, emails can help attract readers and increase engagement on your website.
  3. Provide ongoing value: Building an email list allows you to provide value to your subscribers consistently. You can share in-depth guides, tutorials, or exclusive insights that aren’t available on your blog. This helps establish yourself as an authority in your niche and keeps your audience engaged.
  4. Build trust: You can build trust with your audience by consistently delivering valuable content to your subscribers’ inboxes. Over time, this trust can lead to increased engagement, conversions, and brand loyalty.

Investing time and resources in building an email list is an intelligent strategy for bloggers who want to maximize their reach and establish a strong connection with their audience. With exemplary email marketing service and a solid content strategy, you can leverage the power of email to grow your blog in 2024 and beyond.

The Importance of Copywriting

Copywriting is a critical skill for bloggers seeking to optimize their content for SEO and enhance their overall communication with readers. Whether you’re crafting compelling sales pages, engaging email newsletters, or persuasive product reviews, mastering the art of copywriting can significantly impact the success of your blog. With persuasive copy, you can increase conversions, improve open rates for emails, and ultimately connect with your audience on a deeper level.

By employing persuasive writing techniques and strategic language, you can engage and captivate readers, compelling them to take action. Whether subscribing to your email list, purchasing a product or service you recommend, or simply continuing to consume your content, a well-crafted copy can guide your audience’s journey and foster a sense of trust and credibility.

How Copywriting Benefits Your Blog:

  • Improved conversions and click-through rates
  • Enhanced engagement and loyalty from your audience
  • Influencing your readers’ purchasing decisions
  • Establishing your expertise and authority in your niche
  • Building a connection and rapport with your audience

Investing time and effort learning copywriting techniques can significantly elevate your blog’s performance, helping you stand out in a sea of content and better connect with your target audience. Whether you’re a seasoned blogger or just starting, honing your copywriting skills will undoubtedly contribute to your blog’s overall success and growth.

The Importance of Finding Community and Mentors

Building a successful blog requires more than just writing great content. It also involves connecting with like-minded individuals and finding a supportive community to thrive in. Being part of a community of bloggers who understand the challenges and triumphs of the blogging journey can provide motivation, accountability, and a sense of belonging. When you surround yourself with people who share similar interests and goals, you can learn from their experiences, gain valuable insights, and receive support during difficult times.

So, how can you find your blogging community?

  1. Join online blogging groups: There are numerous online platforms, such as Facebook groups and forums, where you can connect with fellow bloggers. These groups offer opportunities to ask questions, seek advice, and share knowledge with others who have similar interests in blogging. Look for groups that align with your niche and actively participate in the discussions to make meaningful connections.
  2. Attend blogging conferences and events: Conferences and events dedicated explicitly to blogging provide excellent opportunities to meet other bloggers in person. These gatherings often feature workshops, panels, and networking sessions, allowing you to learn from industry experts, make new connections, and find potential mentors to guide your blogging journey.
  3. Engage with bloggers in your niche: Reach out to bloggers within your niche and start building relationships with them. Leave thoughtful comments on their blog posts, engage with them on social media, and share their content. By showing genuine interest in their work, you can establish connections that may lead to collaborations, guest blogging opportunities, or mentorship.

It’s also essential to seek mentorship from experienced bloggers who have achieved success in your desired niche. Mentors can provide valuable guidance, share their strategies, and help you avoid common pitfalls.

The Benefits of Finding Community and Mentors

Being part of a blogging community and having mentors can offer numerous benefits to your blogging journey:

  • Support and encouragement: When you feel discouraged or face challenges, your blogging community and mentors can provide the support and encouragement you need to keep going. They understand the ups and downs of blogging and can offer advice and motivation to help you overcome obstacles.
  • Networking opportunities: Connecting with other bloggers opens doors to exciting opportunities. You may collaborate on projects, participate in guest posting exchanges, or even secure speaking engagements. These networking opportunities expand your reach and visibility and provide new avenues for growth and success.
  • Learning and knowledge sharing: A community of bloggers offers a wealth of knowledge and expertise. By actively participating in discussions, you can learn new strategies, gain insights into the latest trends, and share your experiences. With their wealth of experience, mentors can offer personalized advice and guidance tailored to your blogging goals.

Remember, finding community and mentors is not just about what you can gain but also what you can contribute. Be open, supportive, and willing to share your knowledge and experiences with others. Together, you can create a thriving community where everyone can grow and succeed.


Blogging is still alive in 2024 but requires a strategic approach and adaptation to the changing algorithms. While personal blogs have become less popular, content marketing through valuable and helpful blog posts remains relevant.

Embracing other platforms, investing in video content, building an email list, and improving copywriting skills are vital strategies for blog growth. Additionally, finding community and mentorship can provide support and guidance.

Blogging offers benefits such as lead generation and brand awareness, making it a viable business and growth strategy in 2024 and beyond.

FAQs on Is Blogging Still Relevant in 2024


Is blogging still relevant in 2024, or has Google killed it?

Blogging is still relevant in 2024. While there may be more competition and challenges compared to the past, knowing what works can help ensure the success of a blog.

Should you still blog in 2024, or is Google killing blogging?

Blogging is not dead. It has evolved and requires strategic approaches to stay relevant. Embracing other platforms, investing in video content, building an email list, and improving copywriting skills are key strategies for blog growth in 2024.

What are the benefits of blogging?

Blogging can generate leads, increase brand awareness, and contribute to organic traffic. It allows businesses and individuals to solve problems, recommend products, and establish themselves as thought leaders.

Should I embrace other platforms alongside my blog?

Yes, embracing other platforms like Instagram, YouTube, LinkedIn, and TikTok can help you reach a wider audience. Choosing at least one complementary platform can increase your blog’s traffic, income, and loyalty.

How important is video content for blogging?

Video content has gained popularity and can enhance the blogging experience. It allows bloggers to build trust and attract a wider audience. Video content can be shared on social media platforms or self-hosted on the blog.

Do I need to build an email list as a blogger?

Yes, building an email list is essential for bloggers. It allows direct communication with readers, generates traffic, provides ongoing value, and builds trust with the audience. Investing in an email marketing service is recommended.

How important is copywriting for the success of a blog?

Copywriting skills play a crucial role in the success of a blog. Writing persuasively and engaging readers can increase conversions, email open rates, and overall communication.

Is finding community and mentors important for bloggers?

Yes, connecting with like-minded individuals and finding a supportive community can be invaluable for bloggers. Community involvement provides motivation, accountability, and a sense of belonging. Seeking mentors who are ahead in the blogging journey can provide valuable guidance.

What is the future of blogging?

Blogging is not dead in 2024. It requires a strategic approach. Blogging offers benefits such as lead generation and brand awareness, making it a viable business and growth strategy in 2024 and beyond.

Your one step away to more conversions and more money!


With over 10 years experience with SEO, PPC and web design, we know how to improve your website rankings and get more leads. Contact Casey's SEO today for a free quote.

Apply for a website audit - it will only take 30 secs