Our Colorado Springs SEO and digital marketing experts will help you and your business maximize the return on your investment. With our team, you will receive comprehensive SEO plans tailored to meet your company’s needs.
We will carry out research on the keywords and phrases that get local search results and inform search engines like Google about the content of your website. Our company’s main goal is to increase your local website traffic and sales. Our SEO team will focus on keyword search volumes, LSI keywords, long-tail keywords, and the low hanging fruit. When it comes to increasing rankings, our Colorado Springs SEO team knows how to get results.
Your website’s on-page SEO is crucial to its ranking. When Google reads your webpage, it looks for titles, meta descriptions, headings, page structure, keywords, etc. These are what tell Google what’s important. In the Search Engine Results Page (SERP), customers will never find your website if it lacks proper on-page SEO.
Off-page SEO includes NAP citations and backlinks, and is almost as important as On-page SEO. Local businesses need NAP citations which include their Name, Address, and Phone number. Creating backlinks involves placing links to your website on other authoritative sites. Having authoritative links that match your niche is better than having links that do not match.
A technical SEO campaign is designed to improve the crawling and indexing of your website by search engines (to improve organic rankings).
Through online training, videos, and SOPS (standards and procedures), we teach small, medium, and large businesses in Colorado Springs how to implement on-page, off-page, and local SEO.
In order to increase your website traffic and rankings, our Colorado Springs SEO content team will conduct keyword research and create content that Google loves.
It is important for your company to receive reviews and recommendations. Customers want to know that your goods, services, and support are excellent. In order to keep and serve your customers effectively, our goal is to help you respond promptly to their requests.
As part of our Colorado SEO service, we will provide free audits of smaller websites to determine what can be improved. Due to the time needed to perform an audit on a large website, you may be charged a fee.
Yes you can do SEO yourself but if you don’t have hours to learn the basic SEO fundamentals, I recommend you hire a team or specialist for the most effective results. If you want to learn more about SEO, here are a couple tips that you can follow.
If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you. It will provide a complete overview of the basics of SEO according to our best practices.
Search engine optimization (SEO) is about making small modifications to parts of your website that together will improve your site’s user experience and performance in organic search results.
Google crawls billions of pages, but sometimes sites are missed because they are not well connected to other sites on the web, or because the site design makes it difficult for Google to crawl.
Google uses web crawlers to explore the web constantly, looking for sites to add to our index. You don’t need to do anything except post your site on the web.
When you get started with a website, ask yourself these questions: Is my website showing up on Google?
A sitemap tells search engines about new or changed pages on your site. You can encourage people to discover your site by Promoting your site.
Robots.txt tells search engines whether they can crawl parts of your site. For sensitive pages, use a more secure method.
You may want to prevent search engines from crawling certain pages of your site. You can do this by creating a robots.txt file.
Robots.txt files are not an effective way to block sensitive or confidential material, because search engines could still reference the URLs you block, and non-compliant or rogue search engines could disobey the instructions of your robots.txt file.
The title> element of your document may appear as the title link for the search result.
Make sure each page on your site has a unique title> element and use descriptive text on mobile versions too.
A meta description tag is a short summary of a page’s content, and is placed within the head section of an HTML document.
Meta description tags are important because Google might use them as snippets for your pages in Google Search results.
A description meta tag should be long enough to be shown in search results and contain all the relevant information users need to determine whether the page is useful to them.
Meta description tags help users and Google when searching multiple pages on your site. You can automatically generate meta description tags based on each page’s content.
Structured data is code that search engines can use to better understand your content and display it in useful ways in search results.
Structured data markup allows us to display information about your site in search results, such as the price of a bike, customer reviews, and opening hours.
If you want to try structured markup without changing the source code of your site, use Data Highlighter or Markup Helper.
The Rich Result Report shows how many times a particular type of markup was used on your site.
Search engines need a unique URL per piece of content, and may split a URL into multiple segments.
Google recommends that all websites use https:// when possible, and differentiates between the www and non-www versions of the domain name.
The path, filename, and query string determine which content from your server is accessed. The hostname and protocol are case-insensitive.
When referring to the homepage, a trailing slash is optional, but a filename or path must have a trailing slash.
The navigation of a website is important for helping visitors find the content they want and helping search engines understand the site’s content.
All sites have a home page, which is the most frequented page on the site. Consider how visitors will go from the home page to more specific pages.
Breadcrumbs are a row of internal links at the top or bottom of the page that allow visitors to quickly navigate back to a previous section.
A navigational page is a simple page on your site that displays the structure of your website. It’s mainly aimed at human visitors.
Make sure users can go from general content to specific content on your site by adding navigation pages and linking to related content.
Create a navigational page for your site and an XML sitemap file to help search engines discover new content.
Users may come to a page that doesn’t exist on your site by typing in the wrong URL or following a broken link. A custom 404 page can greatly improve a user’s experience.
Creating descriptive categories and filenames for the documents on your website can help make the URLs easier to understand for those that want to link to your content.
Google is good at crawling all types of URL structures, but simple URLs are best.
To prevent users from linking to different versions of a URL, use one URL for all your internal linking. If you must use multiple URLs, use a 301 redirect.
Creating compelling and useful content will influence your website more than any other factor discussed here. Users will want to share your content.
Think about the words that a user might search for to find a piece of your content. Anticipating the differences in search behavior and using a good mix of keyword phrases could produce positive results.
Users feel comfortable visiting a site if they feel that it’s trustworthy. Cultivate a reputation for expertise and trustworthiness in a specific area, provide clear information about who publishes your site, and use appropriate technologies.
Expertise and authoritativeness of a site increases its quality. Provide expert or experienced sources to help users understand articles’ expertise.
Creating high quality content takes time, effort, expertise, and talent/skill. Make sure content is factually accurate, clearly written, and comprehensive.
Ads should not distract users from the site content or make it difficult to use the website.
Link text tells users and Google something about the page you’re linking to, and the better the link text, the easier it is to navigate.
Writing generic anchor text, using off-topic text, or using the page’s URL as the anchor text are all bad practices.
You can use nofollow to avoid giving your site’s reputation to another site when linking to it. For example, if you want to warn others of a site that has comment spammed your blog.
If you are using a widget to enhance the experience of your site, make sure that it does not contain any links that you do not control. If necessary, disable the links with the nofollow attribute.
To tell Google not to follow a link, add rel=”nofollow” or ugc to the link’s anchor tag.
Nofollowing links from blog comments ensures that your page’s reputation does not go to spammy sites.
Many blogging software packages automatically nofollow user comments, but if yours doesn’t, you can edit your code to do so. This is important because linking to spammy sites can affect your site’s reputation.
Use the alt attribute to provide information about your images to users who are using assistive technologies, and to make it easier for image search projects to understand your images.
Most people are searching on Google using a mobile device, and Google is beginning to use the mobile version of sites for ranking and generating snippets.
To check if your site is mobile-friendly, use the Google Mobile-Friendly Test and the Search Console Mobile Usability report.
If your site serves lots of static content across multiple pages, consider implementing AMP (Accelerated Mobile Pages).
If you use Dynamic Serving or have a separate mobile site, signal to Google when a page is formatted for mobile (or has an equivalent page that’s formatted for mobile). Keep resources crawlable, avoid common mistakes that frustrate mobile visitors, and provide full functionality on all devices.
Google Mobile-Friendly Test lets you know if your website works well on mobile devices.
Google understands that you’d like to let others know about your hard work, so promote your new content by letting your visitor base know about it.
Offline promotion of your company or site can be rewarding. Send out recurring newsletters to clients and advertise new content on your site.
Using Google Search Console will not help your site get preferential treatment in search results, but it will help you identify issues that can be addressed to improve your site’s performance.
If you’ve improved the crawling and indexing of your site using Google Search Console or other services, you can use web analytics programs to get insight into your site traffic.
For more information on how you can optimize your Local Colorado Springs business, contact us.
Yes, SEO is worth the investments unless you don’t want online traffic and you like to pay for ads. Without SEO, your competitors will take all your customers and leave you behind. Don’t just take my word for it though. This is what other SEO experts are saying.
Business owners are skeptical of search engine optimization (SEO), because there’s no easy way to compare daily spend with sales revenue from conversions. But the cold, hard data shows that SEO works.
While an often-cited study (9-years-old) puts the average monthly SEO spend at $5,000 per month, the current pricing landscape for SEO services has changed.
Prices for SEO services vary widely, and it’s hard to imagine getting much work for a few hundred dollars.
Enterprise SEO is a different ballgame than small business SEO. You have to work hard for every tiny improvement, and if you don’t have the money, you’ll have to invest a lot of your own valuable time on trial and error.
SEO is very effective to generate traffic, leads and sales. Don’t get caught up in search-specific metrics like SERPs, rankings, and organic traffic.
SEO generates 20 times more traffic than other digital marketing channels combined, and you don’t have to pay for each click for the rest of your life. But you still have to care about your bottom line.
A recent case study shows that our SEO efforts helped Restoration Roofing increase its organic traffic by 162% and quadruple its conversions.
If you invest in professional SEO services, you can expect to see results in three months. If you don’t go all-in, you may never see results.
Learning SEO is a painstaking process that often involves more error than trial. Get help from people who’ve done it before.
All SEO isn’t good SEO. If you fall victim to a company that uses black hat SEO techniques, Google can punish you by completely deindexing your entire website.
If you want consistent, reliable results, you need to work with a reputable white hat SEO agency. You should choose one that has recently won recognized industry awards, and check their customer reputation on sites like Clutch.co.
Most of the information in the millions of results on Google is outdated or never really worked. We recommend that you stick to Google itself, SaaS companies with access to applicable data, big publications, and experts with a proven track record.
If you don’t have the experience to manage your own digital marketing, don’t worry. A full-service agency can help you identify the areas that need the most improvement and develop a strategy for delivering beneficial long-term results.
SEO helps generate sales, as long as you do it the right way. But the quality of the service has a dramatic impact on your results.
Contact us if you have any questions about increasing your website’s traffic in Colorado Springs.
The future of SEO may look a bit different than what we know today. But, it will still be important as long as there are websites. And since Google is always updating its algorithm, it’s likely that this will change as well. This is because Google wants to deliver better results for their users, so it’s important to optimize your website for human language. If you have a website with outdated content, it might take a long time to get it ranked well on Google.
But the benefits of SEO are numerous. First, ranking first gives potential customers an idea of who the best players in your industry are, and it might suggest that your offer is better than your competitors’. Second, being at the bottom of search engine results means that people may never find you at all, and they might think you don’t have the expertise or credibility to do business with them. And lastly, they may consider other options before choosing yours.
In addition to that, search engines are getting smarter. Semantic search, for example, allows search engines to understand context and intent. Semantic search helps bridge the gap between spoken and written language and improves accessibility. It’s just one part of an evolving industry that’s changing the way people search for information. It’s worth keeping an eye on the latest developments in SEO as the field evolves.
What are the benefits of SEO in 2022? For one, the focus of the search engine will shift from rankings to user experience. Google’s mobile-first indexing will take effect in 2021, and if your website isn’t mobile-friendly, it won’t rank well. Google will ignore desktop sites and focus its attention on mobile. The result? More users and higher sales. But, even if you don’t make any money with SEO in 2022, SEO is still worth it!
The benefits of SEO are unlimited. When properly implemented, SEO can drastically improve your business. And because of the complexity of the process, it’s likely to take several months before you see any noticeable results. And even if you do succeed, it won’t be overnight. You’ll be working on improving your brand’s presence in the market, but it’s worth the work. So, it’s crucial to learn about SEO now.
SEO is still valuable, but the landscape of the search engines is constantly changing. What works today might not work tomorrow. SEO will be just as important in 2022 as it was in 2016. By optimizing your website and content, your business can be found online. If you’re not already optimizing your site and content, you’re missing out on a golden opportunity. So, is SEO worth it in 2022?
A good UX is crucial to your ranking. Not only does it help increase your ranking, but it also makes people stay on your pages longer. In mid-2021, Google added the core web vitals report. This allows website managers to monitor user experience and optimize for search intent. The core web vitals report works in conjunction with the search performance report to optimize a website for search intent. There’s no doubt that this update will make SEO even more important in 2022.
Have questions? Reach out to our Colorado Springs SEO team today.
SEO is a process of improving your website’s position in search results pages by using relevant keywords, creating high-quality, useful content, and including relevant links from high-quality sites.
Pay-per-click (PPC) is a form of advertising where you pay a fee every time a user clicks on your ad.
Paid search is easier to measure than organic search, but organic search can offer a good return on investment.
Both paid and organic search require you to create landing pages, and both types of search traffic include user intent.
As a digital marketer, you need to know how to get your brand, website, or company found by searchers. SEO has three core components.
Technical optimization is done behind the scenes, on-page optimization is done within the content management system, and off-page optimization is done through activities outside of the site.
Search engines use algorithms to find web pages and rank them for a given keyword. There are three steps to how search engines work.
Search engines crawl web pages by following links they’ve already discovered. If your blog post is linked from your homepage, a search engine will follow the link to your new blog post.
A search engine decides whether or not to index a web page based on its content. If a web page is deemed worthy, it will be added to the index.
The third step is ranking, which happens after the crawling and indexing steps are complete. There are more than 200 ranking signals that search engines use to sort and rank content.
The keyword presence in title tag, loading speed of web page, and website reputation are considered when evaluating a web page.
Google’s main search algorithm is called Google Hummingbird, and it uses artificial intelligence to understand search queries. It also uses RankBrain to provide better search engine results, even for unusual queries.
Optimize for medium-tail keywords, page titles and descriptions for clicks, increase dwell time and reduce bounce rate, and remember that Google’s top three ranking factors are: LinksContentRankBrain.
Your objectives will vary depending on whether your business is transactional or informational. If your business is transactional, you’ll want to focus on tracking sales and lead conversions.
Even after you have implemented your SEO strategy, you may need to change tactics midway through, so be patient and see the end results.
How can you improve your Local SEO in Colorado Springs? Contact us today!
When it comes to digital marketing, SEO is one of the longest-term investments. SEO activities may last months or even years, and the initial investment may be large. Considering this, the question of whether SEO is worth it often arises. While results differ from company to company, success is usually measured by an increase in organic traffic to the target website. The answer to the question, “How long does SEO take to work?” is not as clear as you may think.
A new website takes a longer time than an existing one to gain traction. New sites start at a lower ranking and must build authority and backlinks over time. In contrast, an old domain has thousands of backlinks and can see results sooner. However, if your website is brand-new, you should expect results within nine to twelve months. During this time, you should also consider other factors such as your target market and competition.
As a general rule of thumb, SEO projects should produce results within six to twelve months, with measurable traffic, leads, and conversions. However, the actual time frame will vary. Your SEO company should be able to give you an accurate estimate based on your website’s current performance. While this may seem like a lot of time, it will be well worth it in the long run. So, why wait so long to see results?
The next month after the initial launch of your SEO campaign will include continued content creation, technical optimization of the website, and building a healthy link profile. Ultimately, you’ll see massive results only after twelve months of SEO work. However, if you’re using an effective SEO strategy, you can expect to see increased traffic, leads, and ranking changes. This will be a significant enough change to see that your SEO campaign is working and your rankings are growing.
When it comes to how long SEO takes to work, it all depends on the industry in which you’re in. The more competitive the industry, the more time it will take for your website to improve its position in the search engine results. For example, if you sell specialized products, it will take longer to improve your position in search engine rankings. Compared to generic keywords, specialized products are easier to rank for.
The process of ranking well in Google may take several years to complete. This is largely dependent on the competition for your keywords and the expertise of your website. While SEO for a new website begins with research and analysis, the results are typically more stable, avoiding catastrophic events and alogo updates. When the process is finished, you should see gradual, incremental improvements in your rankings. You may also be surprised to find that your site has become the #1 ranking for the term “SEO”!
If you want to see results fast, you should invest in hiring an SEO agency. An SEO agency can catapult your website to the top of Google’s search results in six months to a year. If you’re a do-it-yourselfer, however, you’ll need to learn the cutting-edge techniques and best practices in order to maximize your site’s ranking in search engines. However, the results may take six months to a year, so if you are looking for fast, effective SEO, don’t do it.
Stop waiting for results and contact our SEO team in Colorado Springs!
When it comes to deciding whether to hire a SEO agency or do it yourself, you need to consider the long-term strategy. While hiring an SEO agency will allow you to access advanced marketing tech and seasoned SEO experts, it will take several months to see the benefits of a good SEO strategy. Additionally, SEO cannot be a one-time thing, which means you’ll need to hire someone to do it for you.
A marketing automation campaign helps you manage your SEO. This is helpful in understanding search patterns and user intent. The training for this campaign is necessary to ensure a high-quality campaign. In addition, the experience gained by the candidate in the job description can indicate how effective the marketing automation campaign is. Moreover, the resume should include keywords that indicate keyword sensibility and a good fit for the SEO requirements. If possible, candidates should have experience in content marketing, social media, email marketing, or pay-per-click.
Another option is to hire a freelance SEO consultant to do your
SEO. An SEO consultant will have extensive knowledge of the digital landscape and can help your online business achieve a higher search engine ranking. A freelance SEO consultant can also work independently to improve major areas of optimization. He or she can offer advice on how to increase your website’s indexing and visibility in search engines. Although hiring an SEO agency will cost you more money, you will get an expert who will be able to get results in a timely manner.
While hiring an SEO expert may seem like an easy decision, it is not a choice to be taken lightly. Whether you choose a full-time in-house SEO, an agency, or a freelancer, there are many things to consider before making the final decision. You should carefully evaluate all options, and then hire a consultant who meets your needs and budget. You’ll be glad you did!
Hiring an SEO company to do your SEO for you may seem expensive at first, but in the long run, it will be a wise decision. While you may be able to perform the work yourself, it will take more time and effort. If you are short on resources, you might want to hire a part-time SEO expert. However, a full-time SEO expert can dedicate their full-time energy to your business.
You should carefully consider the candidate’s experience and education. An experienced SEO expert should be able to explain to you how they can improve your website’s search engine rankings. Make sure you’re specific about what you hope to achieve in the SEO campaign, so that you can weed out the candidates who are unfit for the job. However, if you don’t feel comfortable with a freelancer, you can post a request on a professional networking site like LinkedIn to seek recommendations for an SEO expert.
Before hiring an SEO company, you should make an SEO audit of your website. Your website should be analyzed, logged in, and analyzed to determine if it’s working. The goal of this audit is to identify the areas of your website that need improvements. For example, if your website isn’t ranking well on the search engines, your SEO company should offer you a full audit of your website’s website to see if they can improve it.
If you have questions about SEO and a plan for you, contact our SEO team in Colorado Springs.
Your SEO budget will depend entirely on your current position and the speed at which you are willing to make improvements. Some companies may set packages or base their strategy based on the amount the business wants to spend. But just don’t my word your it here is what other SEO experts are suggesting.
According to a survey of 1,200 business owners and over 350 agencies, freelancers, and consultants, the average cost of SEO for small businesses in the United States is $2,501 to $5,000 per month. Companies that spend over $500 per month are typically extremely satisfied with the quality of their SEO services.
A survey of 500 marketing professionals found that less than half of small businesses have $0 allocated to SEO. The small businesses that are investing in SEO services are only investing $500 to $1,000 per month.
Many small business owners are focused on running their business and don’t spend time learning how marketing works. As a result, they fall into the trap of SEO scam artists that advertise $99 to get page 1 rankings.
You should invest time to educate yourself on SEO, so you don’t get taken advantage of by SEO scam artists. More so, you should set an SEO budget that delivers a strong return on investment over time.
Before you establish a budget for SEO, you need to set high-level business goals that are realistic and directly impact the bottom line.
You need to give your SEO campaign time to work, and then benefit from the improvements over time. Set your business goals to help you create an action plan.
The method above is incorrect because it fails to consider the lifetime value of a new customer for small businesses.
Every project is different and requires different SEO services.
SEO Agencies and freelancers with more than 2 years of experience cost more than newer agencies and freelancers.
SEO providers are financially incentivized to take longer to deliver work, so we do not recommend hiring them at an hourly rate.
Performance-based pricing is the best way to go for small businesses when hiring an SEO agency. You do not pay until your agency delivers the work, and you can get a money-back guarantee.
According to a survey of 1,200 business owners and over 350+ SEO agencies and freelancers, the average monthly retainer for SEO is $500 to $1,000 a month. However, monthly retainers are often used by shady agencies to take advantage of unsuspecting small business owners.
Monthly retainers set unrealistic expectations for small business owners, as it takes at least 6 to 8 months to see fantastic results from an SEO strategy.
According to a survey of 350+ SEO agencies and SEO freelancers, the average cost of a one-time project fee is $500 to $1,000. One-time projects are best for optimizing and improving your existing strategy, and can help your in-house team deliver more efficient results.
Many SEO agencies and freelancers will use these claims to rip off unsuspecting small business owners. SEO is a long-term strategy that requires many different marketing and technical roles to execute properly.
To avoid being taken advantage of by SEO agencies and freelancers, work with companies that provide transparent explanations of their services and demonstrate how they will help improve return on investment over time.
In-house SEO teams cost $528,754 a year, not including payroll taxes, but can cost up to $1 million a year.
Low-quality services considering this is nowhere close to what it cost to hire and manage an in-house SEO team. The real average SEO costs to hire an effective SEO agency or freelancer that delivers fantastic results are around $2,500 to $5,000 per month for smaller companies.
SEO quotes can vary, contact us today and see why our SEO team is the best in Colorado Springs.
Month to Month SEO is not for all sites, but it can be the solution for specific clients that want to get started with SEO without the commitment of a big contract.
Pay as you go SEO Plans are popular with clients that are new to SEO and want to ease into the process without making a huge commitment. These plans typically work better with local businesses and smaller niche products.
If a client hires an aggressive SEO company and quits after the second month, it could cause an issue with rankings in the future.
Pay as you go SEO plans fail to do well for large sites because the optimizer doesn’t have a full commitment to push forward with long-term tactics.
When considering month-to-month SEO services, make sure your site is suited for such a service.
Contact our Colorado Springs team today for your quote.
If you stop using SEO, you’re throwing away money and time, as well as potentially damaging your business. If you don’t make use of SEO, your competitors will overtake you in the search results. Not using SEO is like throwing away your initial investment, but it’s important to make the most of it. SEO must be an ongoing part of your business strategy. Without it, your website will be invisible.
One of the biggest drawbacks of not using SEO is that it takes time to see results. After a long break from SEO, your traffic and ranking will revert to the way they were. This makes it very difficult to regain lost traffic and rankings. You will have to start all over again and pay a new SEO firm to do it right. You won’t be able to recover without the right knowledge and expertise.
In addition to the risk of losing traffic and visibility, you will also miss new developments in SEO that will affect your rankings. Mobile responsiveness, page speed, and user experience all play a role in search engine rankings. An SEO agency will make sure your website is regularly updated with new content. If you don’t keep up with these developments, your ranking will decline significantly. If you stop using SEO, you’ll also miss the opportunity to increase your revenue 400% or more.
If you don’t use SEO, it’s best to spend your time on other marketing tactics. SEO works wonders for creating brand awareness, allowing customers to use your product or service. While it is important to invest in preliminary research and use it wisely, it’s also a good idea to invest in professional help. If you don’t have the money to hire a SEO company, you’ll end up regretting your decision.
If you stop creating fresh content for your website, you’re throwing away valuable SEO. You won’t be able to attract and retain your audience without SEO. Google won’t recognize your content, and your site will be viewed as less valuable by search engines. That means fewer visitors and less revenue. Your competitors will be able to take advantage of your search activity and steal your audience. You’ll soon find yourself in a situation where your website has no chance to compete with them.
The main page of your website is actually your Google My Business profile. This is the first page of search results that people see when they’re looking for a local business. A higher position means a higher chance of capturing the attention of a potential customer. Moreover, 92% of searchers pay attention to the first page, while only 6% glance at the second page. So, it’s important to optimize your website with SEO, as a higher position means more traffic and more sales.
Contact Casey’s SEO today for a free quote.
With over 10 years experience with SEO, PPC and web design, we know how to improve your website rankings and get more leads. Contact Casey's SEO today for a free quote.